When we have a website with a gallery or online shop, we can be under the false impression that that is all we need. We’re online, so people should be able to buy our art, right? But, that is not the case. You need to funnel people to your website through many forms of promotion, and you need to convince them to trust you. Customers want to know you. People buy from those they know and trust.
So how do you get these people to your website? And how do my customers get to know and trust me? That's the question I asked myself. Then I began to put the pieces together.
I know that my art is good. I know people like my art. I know they are online looking for art. I know if they find me and learn about me, they will buy my art.
How do I show them who I am? Without a magazine ad, gallery, or art show? And how can I do it for less than the cost of a magazine ad?
That is the goal. That was my quest.
How can I market myself online, bring people to my website to get to know and trust me, and then make a purchase from me?
Is it possible?
That’s what led me to this point.
I learnt about the power of video to such an extent that I have made hundreds of videos promoting my business, communicating with my followers, and promoting other artists. I believe in and understand the power of video so much so that I built my business around it. But, just creating the videos wasn’t enough. I wanted to show these videos to as many people as possible. I began connecting with media companies and TV networks all over the world.
Now my videos are seen by 100’s of millions of viewers on TV networks in over fifty countries. My YouTube channel has had 10’s of millions of views. My socials have tens of thousands of followers. I am sending my artwork to buyers all over the world. I have hundreds of artists whose lives I’ve changed by the videos made and distributed for them. Now I want to share what I have learned with you.
Video is the future for your online sales.
Hope is on the horizon.
This is our new opportunity.
This is our silver lining.
This is how we can change our future.
Think of all the years and all the effort you have put into promoting your art and selling it in galleries, shows, magazines. Now as you look at it all, the years and all the effort, think to yourself:
What am I gonna do with this new opportunity?
This brighter future. A better future for your family.
A better future for yourself.
When I think of all the galleries closing and the magazines going under, it’s a little scary. I was thinking of all my artist friends, too. Those who have passed and who have no record of their skills. No record for their family.
It made me determined to find an answer.
The thing about video, the thing that drew me in is, well… there were three things. I realized that video is the best way to tell our story. Telling our story helps the audience get to know and trust us and then be more willing to buy from us. Remember, people buy from those they know and trust.
The second thing is that EVERYBODY is watching videos. On every single device. Every day. All the time. Think about it? How many videos have you watched today or this week?
And, the third thing is that the search engines LOVE them. Try googling someone. The first thing to come up will be a video of them. THIS IS HUGE. Never in the history of the world has there been a better way to tell your story. To enable your audience to get to know you better. To get them to trust you.
We are going to teach you how to do this.
You don’t need to hire an expert. You can do it yourself. We are going to show you how. No more packing up your things and traveling to shows or galleries. You have the freedom to be working from your laptop. Making more money online.
I have gathered an incredible team and we are going to take you step-by-step through the process of making a video, promoting it, and distributing it. I have bundled up everything I have learned over the past ten years and put it all in this one course. Everything we've learned. My team and I. You get to bypass all the trial and error - to miss all the mistakes we made to get to this point.
We have created dozens of videos and texts explaining the processes of presenting yourself, producing a video, promoting and distributing it. There are ten professionals who will take you through it step-by-step. We’ve designed this course for what will work for you as an artist.
It's exciting because it's true. We have created this for every artist out there - if you have a website but you are not driving enough traffic to it to make your sales, then this is the course for you.
No special equipment needed.
We have broken down the loads of information into bite-sized modules that you can read and view as many times as you need.
I want you to be able to do it all. I want you to be able to understand it all. I have created this course for YOU.
Imagine what it would feel like to wake up every day and see the sales that came through your website while you slept? Day in day out. Imagine seeing a few more zeros at the end of your yearly income statement.
This is your new opportunity.
This is your silver lining.
This is how you can change your future.
This is the hope on the horizon.
I'll see you inside the course.
~ Graeme Stevenson, OAM